Film As A Mirror Of Society

Introduction

You will often find hidden metaphorical meanings behind pop culture movies that convey a particular idea. Movies that have another meaning to them are usually portrayed in a way to entertain and satisfy mass desires through comedy, horror, or suspense. Such movies cover social issues, time eras, war, epidemics, etc to reflect on society and make some kind of statement. The statement or point of view of metaphorical movies may vary from person to person, but the author or producer has one intended idea to convey to the masses. Techniques such as symbolism, metaphors, and signifiers help to express the intended idea of the film. Because a film is not produced by just an individual, each aspect of the film wholly completes the intended idea. For example, the movie Warm Bodies is a popular movie to attract the young masses, though also has a certain message behind it.

Advertising & You Written By Hira C.

It is too simple to say that advertisements are merely just marketing tools to sell products and services, although that was originally the main idea. The earliest advertisements were important but not a major source of income because most manufacturers produced similar goods and there was no need to promote or compete between the products. Since technology advanced, goods were packed, labelled  and designed which then also led to brand-labeling. Advertisements were then necessary to use when competition grew between the new brands. At one point, ads were just information for goods and services, now socialization is used as a tool to advertise. Socialization is the lifelong process of creating and adapting to norms, customs, and ideologies, providing a way for people to use skills for participating within the society.  

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Images come in many forms that portray different ideas. Whether a picture, art, or advertisement, they all effect people mentally or emotionally and even subliminally. Not only do images affect people but society as well as a whole. Sometimes images have more than one meaning.