It is too simple to say that advertisements
are merely just marketing tools to sell products and services, although that
was originally the main idea. The earliest advertisements were important but
not a major source of income because most manufacturers produced similar goods
and there was no need to promote or compete between the products. Since
technology advanced, goods were packed, labelled and designed which then also
led to brand-labeling. Advertisements were then necessary to use when
competition grew between the new brands. At one point, ads were just
information for goods and services, now socialization is used as a tool to
advertise. Socialization is the lifelong process of creating and adapting to
norms, customs, and ideologies, providing a way for people to use skills for
participating within the society.
The two dimensions of the advertisement
business today are money and social values. In order for the advertising agency
to achieve their goals, they must first get consumers to pay attention to the
message of commercials that pay for so much of the media we receive. Demographics
have to be studied in order to know what kind of consumers to attract and which
commercials to attract them with. If advertisers are going to spend money on each
minute of an ad, it has to be eye-catching. Commercials are produced that are
noticeable and motivating for the viewers to spend money. And indeed do they
pay attention to every second you watch something on TV to know what you like.
It takes serious skills, time, and money to understand how to get to peoples
desires and manipulate them. Ads work like persuasions that make people believe
if they know what product they want, they will find happiness. Human symbolism
plays a big role in commercials by making people feel good about themselves and
their life with more products as a way to fill some kind of void. Some
commercials may represent need of social acceptance, sexual attraction, and
self esteem. In this way, advertising acts as a social conditioning for
society, the process of training people to respond in a manner generally
approved.
Commercials have an effect on viewers’ perception
whether subliminal or not. Subliminal perception refers to the perceptions of
messages about which we have no awareness. Subliminal messages in videos and
advertisement can influence behavior in major changes in attitudes or behavior.
For example, people who are subliminally exposed to an image of a Coke can and
the word thirst, do later rate
themselves thirstier and they actually do drink more when given the
opportunity. However, they don’t particularly care if they drink Coke or
something else. If our motivation to carry out a behavior is already high and
the appropriate stimuli are presented subliminally, subliminal perception may
have at least some effect on our behavior.
Advertisers must sell themselves in
order to sell their product by using certain social media language and
expressions. The language and tone are coaxing,
exaggerating, informal, and somewhat sarcastic seen on ads today. This kind of
social media language proves that advertisers tempt people into giving into
their desires. Advertisers know what consumers want and they sell to them
without having them think about it. It’s a never-ending cycle in which tactics
are used to keep this kind of mentality inflicted on viewers.
Advertisement makes people
avid consumers so that the economy is steady and prosperous by using people and
their desires as tools. Production of advertising caused
discontentment in people making them believe what they have is not enough. The idea that ignorance is bliss applies to when people
consume a product, when in reality the product consumes them.
Written By,
Hira C.
No comments:
Post a Comment